Stop losing
customers.
Automate and optimize every part of your app's customer journey and user experience with engagement engineering.
"The next big thing is the one that makes the last big thing usable."
What We Do
Engagement Engineering combines the best practices of UX, QA and RevOps into an actionable plan for optimization everywhere a user or potential customer interacts with your digital product.
While these three disciplines are often managed separately, we've found that aligning them in a blended, fractional approach yields the most bang for the buck, and does so quickly.
Where We Focus
Awareness
How well does your marketing site layout and overall messaging match the behaviors and habits of your target audience?
Qualification
How effectively are your inbound and outbound funnels filtering out duds and letting the right ones in?
Conversion
Are visitors who want to become users able to do so quickly, in a way that helps you meet your business goals?
Onboarding
How effective and/or resource-intensive is your current onboarding process for new users?
Success
Are quiet users "out of sight, out of mind" until they churn for what are often predictable, preventable reasons?
Advocacy
When your happiest customers want to sing your praises from the rooftops, do they have what they need to be heard?
How We Work
Behavioral Analysis
The best way to understand the user is to become the user. Even if just for a little while.
A Fresh Perspective
Your 200th draft is our first impression. We're all but guaranteed to notice things you and your team no longer see.
Clear Communication
We enjoy word puzzles and guessing games, but never at the office.
Technical Know-How
Our deep, hands-on experience with every part of the engagement pipeline means we know the difference between "possible" and "prohibitively expensive" at every step.
We Love It When A Plan Comes Together
However comprehensive or limited our engagement, you'll leave with a detailed, results-oriented plan you can put into action immediately.
Why This Is Effective
| Service | Engagement Engineering | UX | QA | RevOps |
|---|---|---|---|---|
| Marketing site optimization | ||||
| CRM + customer data integration | ||||
| Customer support workflow analysis + optimization | ||||
| Product documentation audit + analysis | ||||
| Actionable tickets in your existing product issue tracker | ||||
| Timely, professional communication | ? | ? | ? |
What Clients Say
Dave did a great job of communicating what could and couldn't be done during the planning stage - no surprise delays or missing features once we were underway. Highly recommended!
Highly competent, quick, reasonably priced, very personalized service. Smart and trustworthy. Words were always followed up by action. This is your team.
I have rarely worked with anyone as competent, clever or pleasant as Dave Lowensohn. His work on our website was extraordinary - he took our vision and actually delivered more that we were asking for on a very difficult project.
The Bottom Line
You've built a great product, and you're on your way to product market fit. Let us help you get closer to that tipping point by removing as many barriers as possible from your customer's journey, from Awareness to Advocacy to every step between.